Background
Currently, AladinMall collaborates with RCTI+ to provide a live shopping experience on the RCTI+ streaming platform. This platform have significant traffic. But, AladinMall not been fully utilized this opportunity. Recorded only a 0.13% conversion rate from this platform. This data is obtained from Google Analytics and RCTI+ sales data.
After investigation by the product team, the hypothesis suggests that users need to navigate through too many steps to complete the checkout process. Due to this issue, AladinMall aims to improve the live shopping journey for AladinMall X RCTI+.
Project Objective
- To increase live shopping AladinMall X RCTI+ convesion rate.
- Simplify the step on live shopping AladinMall X RCTI+
Project Scope
- Live shopping journey only accessible on mobile platform.
- This project has a timeline of 1 month from design to implementation. So it is expected that the design will be delivered as quickly as possible. Therefore, all insights obtained from this design process are considered hypotheses.
Process
Problem exploration > Ideation & Design exploration > Hi-fi design > Implementation > QA Testing > Production
🕵️ Problem Exploration From Existing Design
On this step, I explored and do audit design of the live shopping AladinMall X RCTI+. Below are the findings I have obtained.
Sign Up
- Most visitors from RCTI+ are a new users who do not yet have an accounts they need to create an account first.
- (IOS) There is a bug causing the password validation to not appear, so users do not receive feedback on whether the password they create meets the requirements or not.
- (Msite & Android) Password validation triggered when the users presses the “Selanjutnya” button. Error message is displayed using pop-up. Therefore, users will receive 3 error pop-ups if their password does not match the requirement 3 times. The validation requires at least one uppercase letter, number, and symbol.
- The content using englsih, rather than Bahasa Indonesia.
