I've been tasked with redesigning AladinMall's 2022 homepage, focusing on UX proceess and aesthetically pleasing UI.
The first step was to evaluate the UI by ask feedback from AladinMall participants criteria, do competitive analysis, and conduct design audit to serve as reference for improvement.
I conduct short interview with 3 participants who frequently engage in online shopping to identify areas of improvement and measure satisfaction at first glance with the current AladinMall home page.
This activity involves participants trying out the AladinMall home page, followed by an short interview to identify participants impression (what worked well, areas for improvement, unanswered questions, and new ideas to try) about AladinMall home page. Afterward, participants are asked to fill out a satisfaction survey and give the reason for their chosen scores.
Participants demography:
What do you usually do first in e-commerce/market place home page?
What are the things that can be improved in AladinMall home page?
